The Sleek style from Apple again.

The thinnest notebook launched in March 2008.

The day I received the Ad from mail, opened it and still couldn't help with a "wow"; even though, I am belong to the group of consumers couldn't afford it. This article is not product promoting, for I personally don't have any Apple products. Let's just talking about designing here.

The mailed Ad designed interestingly with a 9'x12' yellow envelope with the introduction image of the world thinnest notebook just fit right into this envelope.

The design work from Apple always give people a undeniable "cool" look. We all know Mr. Steve Job has very good taste in developing his series of Apple products. Let's see the designing part to introduce a person behind the scene about another Apple product here:

Jonathan Ive, Head of Design at Apple, is a modern master of design. The recent Time magazine "What's Next" issue reminded me of a great article I read years ago in Fast Company about Jonathan Ive's approach to design. Why We Buy explains Ive's rules on how to create "design with power, passion, and purpose.

This short article quoted from: http://thesartorialist.blogspot.com/2005_11_01_archive.html

The link to the article of "Why We Buy", a very good commercial article written by Charles Fishman: http://www.fastcompany.com/magazine/29/buy.html